A clear client journey from first conversation to ongoing optimization

What we do: Review existing campaigns or plans, ask structured questions about objectives and measurement, and outline initial observations.

What you may provide: Overview of current spend and channels, access to relevant accounts if appropriate, and clarity on primary business goals.

Typical deliverables: Verbal or written summary of findings and a recommendation on whether to proceed to strategy work.

What happens next: If there is mutual fit, we move to research and a formal proposal. Submitting an inquiry does not guarantee acceptance.

Variables affecting timing: Availability of decision-makers, completeness of existing data, and complexity of the current setup.

What we do: Audience and market research as needed, channel prioritization, budget framework recommendations, and proposal preparation.

What you may provide: Brand materials, product or service details, competitive context, and feedback on draft recommendations.

Typical deliverables: Strategy outline and a formal proposal or statement of work.

What happens next: Upon written agreement, we begin creative, landing-page, or account preparation as scoped.

Variables affecting timing: Scope complexity, research depth required, and revision cycles on the proposal.

What we do: Produce or refine creative, build or update landing pages, configure forms and events, and prepare assets for platform requirements.

What you may provide: Brand guidelines, product imagery or footage, legal or compliance copy, and timely approvals.

Typical deliverables: Approved creative sets, live or staging landing pages, and verified tracking where in scope.

What happens next: Once assets and tracking are ready, we proceed to ad account setup and launch.

Variables affecting timing: Approval speed, asset availability, technical access, and compliance review needs.

What we do: Build campaign structure, apply targeting and budgets, upload creative, verify conversion tracking, and manage the launch process.

What you may provide: Platform access or billing setup, final approvals on ads and destinations, and confirmation of internal readiness to handle inquiries.

Typical deliverables: Live campaigns within the agreed scope and confirmation of tracking status.

What happens next: Monitoring begins, followed by the first reporting and optimization cycle.

Variables affecting timing: Platform review duration, account history, billing verification, and any policy questions raised by the platform.

What we do: Monitor performance, propose and execute tests, adjust bids and budgets within agreed parameters, and deliver periodic reports with interpretation.

What you may provide: Feedback on lead or sales quality, business changes that affect campaigns, and timely responses to recommendations.

Typical deliverables: Scheduled reports, test summaries, and recommended next actions.

What happens next: Optimization continues; when opportunities are proven, discussion may turn to scaling.

Variables affecting timing: Data volume needed for meaningful tests, platform changes, and client feedback cycles.

What we do: Identify candidates for increased investment, model capacity and risk, and implement expansion with continued monitoring.

What you may provide: Budget flexibility parameters, capacity to handle additional volume, and agreement on risk tolerance.

Typical deliverables: Scaling plan and updated reporting focus.

What happens next: Ongoing optimization continues at the new level; underperforming expansions are scaled back.

Variables affecting timing: Stability of prior results, market conditions, and operational capacity on the client side.